Mobile Advertising and Marketing:

[October 16, 2009]
Mobile Advertising and Marketing: Spending on Mobile Advertising to Gain Momentum Reaching $1.56 Billion by 2013 (M2 PressWIRE Via Acquire Media NewsEdge) Read more

JumpTap Launches Mobile Advertising Keyword Services

JumpTap has launched it’s own targeted, pay-per-click advertising servic named, tapMatch. Read More

Engaging Consumers With Mobile Phones

The mobile phone is a great means to interact with the digital world.
read more

Mobile Marketing

Text Message Advertising, Leads, Data Collection, and Relationship Marketing all in One Package. Mobile marketing is becoming very powerful and becoming the Ultimate Lead Generating Tool.

Relationship Marketing is what works in today's world of advertising,
but why Mobile Marketing? Read More

SMS and Mobile Advertising Report

Is SMS only for our youth? Previous reporting showed that SMS is much higher for younger consumers, as 82 percent of younger users use the medium, while only 13 percent of those over 65 use the medium. So is it a youth medium? Let's see what the chart shows.

The chart on the Mobile Advertising report shows the distribution of SMS users by age. Should Marketers re-think as this chart makes it clear that SMS has significant usage in some higher age brackets. Here is the distribution of SMS user by Age according to the Mobile Advertising Report. Age 18-24 (23%), Age 25-34 (36%), Age 35-49 (35%), Age 50-64 (13%), Age 65+ (3%). Go see the full report.

Yahoo! Launches New Mobile Site and iPhone App

Yahoo! has unveiled a new mobile version of their site. It can be accessed at http://new.m.yahoo.com. Check it out, compared to the old version:
see it here

Mobile Advertising Is Moving

Here is an article that gives numbers on Mobile Advertising spend with a chart that gives you a birds eye view of what is happening now and projections for the next 4 years. We see lots of opportunity in this arena and note the increase in mobile advertising spend during this downturn in our economy.
Read the Article by eMarketer.

Hotel chain launches mobile marketing campaign

A luxury hotel chain has announced that it will offer discounts and benefits to consumers who text a special short code.

Bespoke Hotels is planning to encourage mobile phone owners to contact the number via a series of billboard posters and print advertisements.
>>more

intouch Group Selects Birst for Mobile Advertising Analysis and Reporting

On-Demand Business Intelligence Solution Provides In-Depth Reporting to intouch Group’s Mobile Advertisers and Content Providers

SAN FRANCISCO--(BUSINESS WIRE)--intouch Group has chosen Birst™ as its solution for customer and mobile advertising reporting to its advertisers and mobile content providers. intouch Group is the creator of iBrowz, a mobile application that enhances the smartphone user’s ability to experience rich content and applications on their mobile phones.

“According to IDC, the mobile advertising market is projected to exceed $2 billion by 2012,” said Joshua Kaplan, CEO of intouch Group. “iBrowz provides smartphone users with the rich media experience that they want, while Birst helps us demonstrate to our advertisers and mobile content providers that they can reach their target markets and advertise effectively through iBrowz.”
>>More

Velti posts higher FY profit, sees strong '09

March 30 (Reuters) - Mobile advertising technology provider Velti Plc (VEL.L) posted a higher full-year profit as it benefitted from its expansion into ...
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The Largest U.S. Wireless Carriers Will Agree To The Same Marketing Guidelines

When it comes to attracting more marketing and advertising dollars into mobile, the four largest U.S. wireless carriers aren't competing against each other, but other mediums, such as Internet, TV, newspaper and radio. In an effort to make the wireless industry more competitive, the Mobile Marketing Association is announcing today in advance of CTIA that Verizon Wireless (NYSE: VZ), AT&T (NYSE: T), Sprint (NYSE: S) and T-Mobile USA have decided to work together on a common set of marketing guidelines and principles that will make large-scale campaigns easier to run. >> more

Twitter is Go on Vodafone

Vodafone UK has signed an agreement with Twitter that will allow its customers to send updates to, and receive SMS notifications from, the messaging network of the moment.
As of today, Vodafone customers will be able to receive text messages from people they choose to follow via SMS on Twitter and send text messages to a dedicated Shortcode, 86444, for their ‘tweets, @replies, or to follow someone on the go. When receiving a text message from Twitter containing a URL, customers will be able to click on the link and access the webpage directly from their mobiles.
The SMS updates posted on Twitter will be free of charge for the first few weeks from launch; after that, they will be part of customers’ bundles. After the free period, regular charges will apply to customers without bundles, but all text message updates sent from Twitter will remain free of charge.
“We are delighted to be the only operator in the UK today to offer Twitter on SMS to our customers,” says Al Russell, Vodafone UK’s Head of Vodafone Internet services. “Since we made social networks on the move both simple to use and great value, customers have flocked to using these services, which have exploded in popularity.”
Twitter’s Director of Mobile Business Development, Kevin Thau, adds:
“Mobile texting extends the power of Twitter's real-time network in a simple but significant way. Twitter is the messaging network you didn't know you needed until you experience it over SMS.”
Vodafone says the new service is easy to use on any mobile device and offers fast mobile access to one of the most popular social networks in the world. Twitter joins a long list of social networks available through Vodafone live! since December 08.
Vodafone adds that since it began including mobile Internet access in its price plans, giving customers unlimited access to the mobile Internet, social networks have topped Vodafone’s popularity charts for the most visited sites on mobiles.

American Idol To Engage Fans With New

This Week's Featured Campaign

American Idol To Engage Fans With New
iPhone Application


For fans of the incredibly popular US TV show American Idol, the 8th season promises to be something special. Thanks to a new iPhone application recently launched by Freemantle and Zumobi, fans will have the opportunity for an even deeper engagement with the show, whenever they want to, where ever they want to. >more