The Largest U.S. Wireless Carriers Will Agree To The Same Marketing Guidelines

When it comes to attracting more marketing and advertising dollars into mobile, the four largest U.S. wireless carriers aren't competing against each other, but other mediums, such as Internet, TV, newspaper and radio. In an effort to make the wireless industry more competitive, the Mobile Marketing Association is announcing today in advance of CTIA that Verizon Wireless (NYSE: VZ), AT&T (NYSE: T), Sprint (NYSE: S) and T-Mobile USA have decided to work together on a common set of marketing guidelines and principles that will make large-scale campaigns easier to run. >> more