intouch Group Selects Birst for Mobile Advertising Analysis and Reporting

On-Demand Business Intelligence Solution Provides In-Depth Reporting to intouch Group’s Mobile Advertisers and Content Providers

SAN FRANCISCO--(BUSINESS WIRE)--intouch Group has chosen Birst™ as its solution for customer and mobile advertising reporting to its advertisers and mobile content providers. intouch Group is the creator of iBrowz, a mobile application that enhances the smartphone user’s ability to experience rich content and applications on their mobile phones.

“According to IDC, the mobile advertising market is projected to exceed $2 billion by 2012,” said Joshua Kaplan, CEO of intouch Group. “iBrowz provides smartphone users with the rich media experience that they want, while Birst helps us demonstrate to our advertisers and mobile content providers that they can reach their target markets and advertise effectively through iBrowz.”
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