Is SMS only for our youth? Previous reporting showed that SMS is much higher for younger consumers, as 82 percent of younger users use the medium, while only 13 percent of those over 65 use the medium. So is it a youth medium? Let's see what the chart shows.
The chart on the Mobile Advertising report shows the distribution of SMS users by age. Should Marketers re-think as this chart makes it clear that SMS has significant usage in some higher age brackets. Here is the distribution of SMS user by Age according to the Mobile Advertising Report. Age 18-24 (23%), Age 25-34 (36%), Age 35-49 (35%), Age 50-64 (13%), Age 65+ (3%). Go see the full report.
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