A luxury hotel chain has announced that it will offer discounts and benefits to consumers who text a special short code.
Bespoke Hotels is planning to encourage mobile phone owners to contact the number via a series of billboard posters and print advertisements.
>>more
Tuesday, March 31, 2009
intouch Group Selects Birst for Mobile Advertising Analysis and Reporting
On-Demand Business Intelligence Solution Provides In-Depth Reporting to intouch Group’s Mobile Advertisers and Content Providers
SAN FRANCISCO--(BUSINESS WIRE)--intouch Group has chosen Birst™ as its solution for customer and mobile advertising reporting to its advertisers and mobile content providers. intouch Group is the creator of iBrowz, a mobile application that enhances the smartphone user’s ability to experience rich content and applications on their mobile phones.
“According to IDC, the mobile advertising market is projected to exceed $2 billion by 2012,” said Joshua Kaplan, CEO of intouch Group. “iBrowz provides smartphone users with the rich media experience that they want, while Birst helps us demonstrate to our advertisers and mobile content providers that they can reach their target markets and advertise effectively through iBrowz.”
>>More
SAN FRANCISCO--(BUSINESS WIRE)--intouch Group has chosen Birst™ as its solution for customer and mobile advertising reporting to its advertisers and mobile content providers. intouch Group is the creator of iBrowz, a mobile application that enhances the smartphone user’s ability to experience rich content and applications on their mobile phones.
“According to IDC, the mobile advertising market is projected to exceed $2 billion by 2012,” said Joshua Kaplan, CEO of intouch Group. “iBrowz provides smartphone users with the rich media experience that they want, while Birst helps us demonstrate to our advertisers and mobile content providers that they can reach their target markets and advertise effectively through iBrowz.”
>>More
Monday, March 30, 2009
Velti posts higher FY profit, sees strong '09
March 30 (Reuters) - Mobile advertising technology provider Velti Plc (VEL.L) posted a higher full-year profit as it benefitted from its expansion into ...
>> more
>> more
The Largest U.S. Wireless Carriers Will Agree To The Same Marketing Guidelines
When it comes to attracting more marketing and advertising dollars into mobile, the four largest U.S. wireless carriers aren't competing against each other, but other mediums, such as Internet, TV, newspaper and radio. In an effort to make the wireless industry more competitive, the Mobile Marketing Association is announcing today in advance of CTIA that Verizon Wireless (NYSE: VZ), AT&T (NYSE: T), Sprint (NYSE: S) and T-Mobile USA have decided to work together on a common set of marketing guidelines and principles that will make large-scale campaigns easier to run. >> more
Sunday, March 29, 2009
Twitter is Go on Vodafone
Vodafone UK has signed an agreement with Twitter that will allow its customers to send updates to, and receive SMS notifications from, the messaging network of the moment.
As of today, Vodafone customers will be able to receive text messages from people they choose to follow via SMS on Twitter and send text messages to a dedicated Shortcode, 86444, for their ‘tweets, @replies, or to follow someone on the go. When receiving a text message from Twitter containing a URL, customers will be able to click on the link and access the webpage directly from their mobiles.
The SMS updates posted on Twitter will be free of charge for the first few weeks from launch; after that, they will be part of customers’ bundles. After the free period, regular charges will apply to customers without bundles, but all text message updates sent from Twitter will remain free of charge.
“We are delighted to be the only operator in the UK today to offer Twitter on SMS to our customers,” says Al Russell, Vodafone UK’s Head of Vodafone Internet services. “Since we made social networks on the move both simple to use and great value, customers have flocked to using these services, which have exploded in popularity.”
Twitter’s Director of Mobile Business Development, Kevin Thau, adds:
“Mobile texting extends the power of Twitter's real-time network in a simple but significant way. Twitter is the messaging network you didn't know you needed until you experience it over SMS.”
Vodafone says the new service is easy to use on any mobile device and offers fast mobile access to one of the most popular social networks in the world. Twitter joins a long list of social networks available through Vodafone live! since December 08.
Vodafone adds that since it began including mobile Internet access in its price plans, giving customers unlimited access to the mobile Internet, social networks have topped Vodafone’s popularity charts for the most visited sites on mobiles.
As of today, Vodafone customers will be able to receive text messages from people they choose to follow via SMS on Twitter and send text messages to a dedicated Shortcode, 86444, for their ‘tweets, @replies, or to follow someone on the go. When receiving a text message from Twitter containing a URL, customers will be able to click on the link and access the webpage directly from their mobiles.
The SMS updates posted on Twitter will be free of charge for the first few weeks from launch; after that, they will be part of customers’ bundles. After the free period, regular charges will apply to customers without bundles, but all text message updates sent from Twitter will remain free of charge.
“We are delighted to be the only operator in the UK today to offer Twitter on SMS to our customers,” says Al Russell, Vodafone UK’s Head of Vodafone Internet services. “Since we made social networks on the move both simple to use and great value, customers have flocked to using these services, which have exploded in popularity.”
Twitter’s Director of Mobile Business Development, Kevin Thau, adds:
“Mobile texting extends the power of Twitter's real-time network in a simple but significant way. Twitter is the messaging network you didn't know you needed until you experience it over SMS.”
Vodafone says the new service is easy to use on any mobile device and offers fast mobile access to one of the most popular social networks in the world. Twitter joins a long list of social networks available through Vodafone live! since December 08.
Vodafone adds that since it began including mobile Internet access in its price plans, giving customers unlimited access to the mobile Internet, social networks have topped Vodafone’s popularity charts for the most visited sites on mobiles.
American Idol To Engage Fans With New
This Week's Featured Campaign
American Idol To Engage Fans With New
iPhone Application
For fans of the incredibly popular US TV show American Idol, the 8th season promises to be something special. Thanks to a new iPhone application recently launched by Freemantle and Zumobi, fans will have the opportunity for an even deeper engagement with the show, whenever they want to, where ever they want to. >more
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