Mobile Advertising and Marketing:

[October 16, 2009]
Mobile Advertising and Marketing: Spending on Mobile Advertising to Gain Momentum Reaching $1.56 Billion by 2013 (M2 PressWIRE Via Acquire Media NewsEdge) Read more

JumpTap Launches Mobile Advertising Keyword Services

JumpTap has launched it’s own targeted, pay-per-click advertising servic named, tapMatch. Read More

Engaging Consumers With Mobile Phones

The mobile phone is a great means to interact with the digital world.
read more

Mobile Marketing

Text Message Advertising, Leads, Data Collection, and Relationship Marketing all in One Package. Mobile marketing is becoming very powerful and becoming the Ultimate Lead Generating Tool.

Relationship Marketing is what works in today's world of advertising,
but why Mobile Marketing? Read More

SMS and Mobile Advertising Report

Is SMS only for our youth? Previous reporting showed that SMS is much higher for younger consumers, as 82 percent of younger users use the medium, while only 13 percent of those over 65 use the medium. So is it a youth medium? Let's see what the chart shows.

The chart on the Mobile Advertising report shows the distribution of SMS users by age. Should Marketers re-think as this chart makes it clear that SMS has significant usage in some higher age brackets. Here is the distribution of SMS user by Age according to the Mobile Advertising Report. Age 18-24 (23%), Age 25-34 (36%), Age 35-49 (35%), Age 50-64 (13%), Age 65+ (3%). Go see the full report.

Yahoo! Launches New Mobile Site and iPhone App

Yahoo! has unveiled a new mobile version of their site. It can be accessed at http://new.m.yahoo.com. Check it out, compared to the old version:
see it here

Mobile Advertising Is Moving

Here is an article that gives numbers on Mobile Advertising spend with a chart that gives you a birds eye view of what is happening now and projections for the next 4 years. We see lots of opportunity in this arena and note the increase in mobile advertising spend during this downturn in our economy.
Read the Article by eMarketer.